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Showing posts with the label field of translation

What Customers Look For

The Magi was the name given to three kings, also referred to as the “three wise men” who visited the infant Jesus and brought him gifts of gold, frankincense and myrrh. It is folklore that they had a great knowledge of stars and people all over the world admired them as masters of astrology. All these three had great spiritual and symbolic value. It is said that the gold was a symbol of kingship, the frankincense was a symbol of spiritual excellence and the myrrh was that of death. The tradition carried on and in literature the Magi are symbolic of people who brought just the right gift for everyone. They were so wise that they knew exactly what each and every person needed. In other words, they were masters at the art of pleasing everyone. It is indeed very difficult, almost impossible, for us to please everybody and to know what everyone wants. Especially in the services sector, the expectations of customers vary a great deal and there is no end to how good one wants to feel when ...

Language Bloopers

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Language bloopers usually end up in pretty hilarious situations. It usually happens when one tries to learn a foreign language without actually paying attention to the pronunciation, semantics and culture of the target language. The gap of understanding left unaddressed sometimes has amazing effects on the meaning of a conversation. I read about such a conversation somewhere and almost killed myself laughing. The incident happened in the year 2000 just before the G8 summit in Okinawa. Obviously, eminent heads of the states were attending the summit and Prime Minister Yoshiro Mori of Japan was hosting the summit. Prime Minister Yoshiro Mori was not very good at English and some of his language bloopers had already turned into political crises. So, he decided to receive some English coaching in order to be able to greet the dignitaries properly. During the coaching he was taught some simple English greetings. He was told that when welcoming the US President Bill Clinton, he would say “H...