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Showing posts with the label professional translator

Quality is destiny

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Language is basically the art of transforming thoughts and ideas into words. The quality of language, therefore, depends on the exactness, accuracy and descriptive value with which it presents an idea. It then becomes the duty of a Professional translator to produce the best manner in which ideas can be presented in the target language. Ideas are the crux of any successful advertisement or sales promotion campaign. Given that the idea of a product or service is appropriately and beautifully transformed into the words, the translation becomes a highly effective tool for the clients. It then becomes a valuable business asset. This value is usually lost if there is lack of communication between the client and the agency or when a third party is used for hiring translators or when customer relations are on the low priority in the agency. Along with being accurate and semantically correct, good translation agencies take pains to be creative and supporting towards their clients. Healthy ...

Meeting The Growing Challenges

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Continuous growth and development of services, skills, aptitude and expertise should be one of the major business objectives of a growing organization. New knowledge and skills can be the most effective assets of an organization in the competitive corporate environment. Larry Bird said, “A winner is someone who recognizes his God-given talents, works his tail off to develop them into skills, and uses these skills to accomplish his goals.” Translation skills can be attained through training and experience. Every time a translator learns something new and applies it, it gets converted into a skill. Language is an ever changing, vibrant and dynamic phenomenon. Language, as they are spoken by people who move about a lot and interact with other social groups, transform with each step of the diaspora as regards both time and space. During this process of constant evolution, pronunciation is modified, new words are coined or innovated, old words assume new connotations, and morphology tak...